Successful Marketing

In the world of clicks and conversions, the way to success is in building a website that one can feel comfortable perusing through. You want your customers to feel like they can kick off their shoes and stay awhile; for the truth is, if they don’t do this on your site they will do it on someone else’s. This is true regardless of the type of site you are building, and whether or not you are offering a service or selling the latest and greatest of products.

If you’re new to the internet world and just getting y our site off the ground, then you’re starting at square 1, which is actually a really good place to be! If you’re site has been up and running for awhile and not producing the results you’d like, then paying a visit to square one could reward you with some great benefits. Square one is simple. Figure out who your target audience is. This is a basic fundamental that, believe it or not, some people still miss.

The reason why it is so vitally important to pinpoint your target audience is because every last bit of marketing you put out there is geared towards meeting their needs. If you don’t market to your target, you will, well…miss the mark. You can determine your target audience by considering the following generalities: what is the age range of those who would benefit from your product or service? Is your product or service a necessity or a luxury item? Would men or women be more drawn to your product or service? While there are other questions you can ask yourself, these can help you take the first steps in your internet marketing campaign.

It seems that most people looking to make a decision about a product or service will do so by gathering information they find online. Therefore, it will help you to also perform your own online research so you can know what your competition is doing – and then do it better.

One way to do anything better is to include  video in your marketing campaign. While it seems an obvious winner, there are still plenty of sites out there that do not employ the power of video, and they will fall behind as more and more sites catch on to this trend. Finding a way, any way, to place video on your website,

or in your marketing campaigns will set you apart from others and give customers a reason to stay on your site longer.

Regardless of whether or not you use video to do this, the ultimate goal is to convey that you have something of value to offer visitors. This can be your best product, if you have many, or it can be the stellar service you can give them that nobody else can. You just need to remember that there ARE others out there who can offer the same service you are selling, or sell the same product. The question comes down to who can do it better. It is through your marketing that you show you are the clear front runner.

People do business with People they Know

A good friend of mine had a wonderful way of describing his understanding of building a successful website; and to me, it all revolved around the aforementioned statement.  He said that he viewed his website as a storefront; which in today’s technologically advanced society, it very much is.  He asked, “If you were to walk into a store which you have never been in before, wouldn’t it be nice to have someone show you around?  Isn’t that great hospitality in general?”  Of course, he had an interesting point.  Having my full attention, he went on, “Well we need to do the same thing with our stores!” 

He was absolutely correct.  See, the downside to internet stores has been that customers, for the most part, can’t tell one site from another.   In the eyes of the customer, most sites are generally the same:  some text here, a banner over there, pictures here and there.  You’ve seen it.  So, to capture the attention of customers, one must find a way to stand apart from the average Joe. 

Enter video marketing.  This application, which works alongside Web 2.0 marketing strategies, gives site building a whole new dimension.   For years, what has been lacking in internet marketing is the face to face interaction that really gives customers and clients a feeling of familiarity with you.  Video marketing is a way to get your message out there, yes, but with your own personality interwoven throughout your site.  And as the quote says, “People do Business with People they Know.”  Want to capture more business?  Make every visitor to your site feel like they know you.  Take them “by the hand” and show them around your well stocked store, and you’ll be pleased with the amount of click-throughs you’ll see!

Video marketing can be used in a number of ways.  It can demonstrate a product, or welcome visitors to your home page.  Most importantly, video puts a face to the site, which enhances the viewers experience on your site.  Enhancing their experience can trigger an emotional response that will increase your chances of making a sale.  It is a well known fact that consumers make emotional purchases.  And video has a much better chance of evoking emotion than simple text.    Additionally, you may have the opportunity to reach more people than you would otherwise, as today’s consumer is busy busy busy!  There aren’t many of us who have time to sit and read all the benefits of a product.  Besides, that can just get boring anyway.  Video – a good video – will tell me everything I need to know quickly and effectively. 

The team at Start Ranking Now has mega experience with creating videos for your own website, or videos to be posted to other sites.  If you want to try your hand at making your own video but feel uncertain about the script, you can turn to them for a script that will get attention.  All that’s left for you to do is film and post!

When you’ve spent countless hours performing research to create a stellar website, chances are you are of the mindset that you want this site to be successful.  Ok, it’s 100% certain that you want your website to stand out and be noticed!  Putting video marketing to work for you may just be the difference maker.