Lessons in Usability from Apple.com, Dell.com, and Bestbuy.com!

Lessons in Usability from Apple.com, Dell.com, and Bestbuy.com!
1.  Put your customers first in site design.
2.  Guide your customer’s actions.
3.  Write on-site content that appeals to the emotions and needs of the customer.
Put Your Customer’s First in Site Design
Apple.com
Is there any question what Apple.com is trying to sell?

What action do you think Apple.com is trying to [...]

Calculate the ROI of your SEO Campaign and Get Rid of the Guesswork

As I was talking to my business coach the other day I was telling her how motivated I am for this next coming year.  I was telling her that I finally feel like I am at the place where I know the formula.  I know my analytics.  I know my conversion rate at the keyword [...]

Make More Online Sales – 5 Tips for Success

Budding entrepreneurs face the same issues as those who have been operating an online store for years, mainly how to increase conversion and make more sales. While optimizing pages pushes you up the rank ladder, you’ve got to be able to make sales once the buyer is on your site. Here are 5 tips to [...]

Optimizing Your Twitter Background

In business, the name of the game is recognition. Business cards carry a logo or image that piques interest and makes you the one people remember. Today, instead of merely exchanging cards and numbers with peers, people are turning to the mega success of social media to make business connections and gain an audience.
At [...]

Utilizing Social Media is Beneficial for Your Small Business

As if you needed reminding, social media is the way to go when you are building a business of any sort. There are even authors using Twitter to build up their following! Seeing that, there should be no reason whatsoever for any small business owner to pass up the opportunity to work on branding and [...]

Strategic Internet Marketing

Even during times of recession when it seems like many major companies are focused on downsizing, you can grow your business in such a way that it will thrive once the good times begin rolling again. The internet marketing strategies that you engage in over the next several months will lead you right down the [...]

The Way To a Truly Powerful Press Release

Using press releases to build up your company’s reputation is a smart idea. First of all, press releases are an economical way to advertise. Second, a good press release tells the public about you or your company in third person form, which can – if written well – come across as a recommendation. But jumping [...]

Work More Efficiently With Basecamp

Those who work on multiple projects with several clients and team members know how difficult it can be to keep communication streamlined and stay on track throughout the duration of the project. In the past, there would be phone calls flying back and forth with notes scribbled on a notepad or transcribed into a [...]

SEO Scores BIG for You

Over the past few years, research has shown that more than 70% of online consumers set out to find a product or service by hitting the search engines.  With numbers like that, any business owner can see the immense benefit of optimizing their web pages to rank high in those search [...]

Start Ranking Now – Benefits of Outsourcing Work

I can remember even back in the 90’s companies were turning some of their tasks over to an outside business.  Most of my first paychecks came from a company outside of the one I actually worked for.  Back then, it seemed like outsourcing was limited to payroll, human resources and [...]

Social Media Marketing – Social Media Marketing for Growth

Here’s what I see as the big dilemma of online business:  people don’t like to be sold.  This mindset held by millions of consumers worldwide produces highly fickle shoppers that will bounce from a website quickly if they feel the old “car salesman” push.
Where does that leave growing businesses when trying [...]

Importance of Pinging Your Blog

Up until recently, most people wouldn’t be able to discern the meaning of the word Ping if not related to Ping Pong.  But now, with the ever advancing technology of the internet, Pinging is an everyday occurrence. 
Remember that old movie with Kevin Costner, Field of Dreams?  Probably the most [...]

Smart Realtors Use Search Engines for Marketing

In decades past, a Realtor would spend a sunny afternoon baking cookies and welcoming guests at an open house, and they would actually drum up a fair amount of business this way.  Who would have thought that a time would come when a Realtor would benefit from SEO? 
Well, the time [...]

Ideainterior.com is now in Puebla!

A lesson in marketing from Idea Interior
Idea Interior is the closest thing to Ikea in Mexico and I am glad to announce that we now have it in Puebla, Mexico! I have to say that I am hardly ever impressed with the marketing skills of new stores in Mexico, but Idea Interior sure knows their [...]

How often do you buy a new laptop?

Well, it is that time again… a little sooner this time than expected.  My HP dv9408 which was purchased in July of 2007 has been giving me problems over the last year.  Lately it has been running hot and taking forever to boot up.  The main issue we have now is that when I leave [...]

Starting a New Business

Combining business with family isn’t that hard. About 15 minutes ago my family and I headed on to City Hall and started a new internet marketing business. The whole process took about 10 minutes- after filling out the forms, the required information and $25 fee. I really love starting businesses in the United States, really [...]

Hackersafe A/B Split Test

Almost 6 months ago mostly due to high reviews and a great offer from www.stompernet.com we added hackersafe to two of our websites. As part of the offer we did an A/B split test to see if it really helped increase conversions or not. The A/B split test was run by Hackersafe and the results [...]

A/B Split Testing with a Yahoo Store

My latest adventure has been learning how to set up google analytics and use google website optimizer to do A/B split testing with my yahoo store. I can’t give a higher recommendation than to say that Michael at http://www.monitus.net is the guy you need to see.
First, monitus.net. Monitus.net is a service that you can pay [...]

StomperMom.Com

Ever wondered how to homeschool 3 kids, take care of twin babies, manage the household, and run a full time business all at the same time? I have news for you. You can’t! At least not alone. Almost a year ago I joined an internet marketing membership site called StomperNet. Since then I have learned [...]